I’m sure you’ve noticed. Fewer and fewer businesses still have an active subscription with a traditional phone company. But that doesn’t mean that they don’t keep in touch with their customer base as much anymore.
Instead, they’re switching to virtual phone number services such as those provided by companies like Telnum.net. Among the many benefits that it has brought to businesses, the biggest selling point is still its ability to slash costs significantly.
But don’t be mistaken. That’s not the only way that VoIP can help your enterprise. If you have already made the smart move of upgrading to VoIP, great! We’ll show you some more ways by which you can maximize VoIP.
But if you’re still wondering if it’s for you, this might just be the nudge that you need. Skyrocket your marketing efforts (and results) by integrating VoIP into your strategies. Here are a few ways how:
Track results using analytics
How would you know if your strategies are working to begin with? There’s no point in running a campaign if you don’t even know how it’s performing because it could potentially be costing instead of making you money.
But with VOIP, you don’t have to worry about going in the blind. Thanks to the system’s ability to tabulate the numbers for you, you’ll have a clear numerical picture of how your campaign is performing.
Some of the information that you’d be able to obtain include the average length of each call, the average number of calls received per shift, as well as more detailed information per agent.
For you, this opens up an opportunity to see who’s doing well and who’s lagging behind. From there, you could take the appropriate action like improving the existing onboarding training.
No matter how you decide to handle the situation, you know at least that it’s completely data-driven. There’ll be a higher level of confidence in your decision.
Unify information and communication
Contrary to popular belief, this isn’t just about keeping everything in one place. Needless to say, there are benefits to doing so such as consistency of information.
But if that’s not enough of a reason for you to consider VoIP, just imagine how much easier it is for your customer base to get amazing results from your customer support.
And why does it matter? The fact that they’re reaching out means they want to fix the issue. They still trust you to go to you. But this could also determine if they’re going to become a loyal fan or a disgruntled hater.
What happens after is mostly up to you. By having all information within the system, your agents can pull out up-to-date information so the issue could be resolved more easily. This means less time to address the issue, allowing your staff to respond to more customers.
For the caller, it means a shorter waiting time. They may also feel that they’re truly being listened to because they don’t have to talk about their issue every time they call your line.
So really, it’s a great solution for everyone involved!
Call and text for better conversion rate
Although there are many ways online that allow you to communicate with your target market, the good old text and call still work like magic.
Emails can end up getting lost in the spam folder, while social media posts might just get a few seconds of their attention and then be ignored forever.
Did you know that texts get read during the first few minutes 98% of the time? This means when you send a massive text campaign, it’s almost guaranteed that it will be opened.
But that’s not even the best part. You could craft a text campaign much more quickly than an online sales funnel. The same goes for cold calling. All you need to do is polish your script, and you’re done.
As these have better conversion rates, you’re going to get more sales from them. If you want, texts and calls can even be a means to introduce an online offer. The possibilities are limitless.
Keep the motors of success up and running!
What worked yesterday will not necessarily work tomorrow. That’s why it’s very important for you to always re-examine the technological options available to you. This will ensure that you’re actually doing everything you need to sustain success.
For this reason, VoIP should have its place in any marketing strategy today. Not only would this increase the effectiveness of your strategies, but it would also spread the cost of VoIP across various departments.
As it has before, this tech has proven yet again that it’s not just some shiny upgrade. It’s a necessary addition to any modern business that aims to ensure its stability and growth in the years to come.
